Privacy policy

At Doelans, we take the privacy and security of our customers and website visitors seriously. This Privacy Policy explains how we collect, use, store, and share personal information when you visit our website, place an order, contact our team, or interact with our marketing activities.

We understand the importance of protecting personal information and aim to handle it responsibly. If you have questions about our privacy practices, please contact us at support@doelans.com.

1. WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?

The company responsible for the processing of personal information in connection with the Doelans online store is:

AE FASHION GROUP LTD

Registered Address:

27, Old Gloucester Street,
LONDON, WC1N 3AX,
UNITED KINGDOM

Email: support@doelans.com

In this policy, the terms “Doelans,” “we,” “us,” and “our” refer to the business operating this online store.

2. WHAT INFORMATION DO WE COLLECT AND WHY?

Depending on how you interact with our website, we may collect different categories of personal information for specific business purposes.

Your name and contact information

This may include your name, email address, telephone number, billing address, and shipping address.

We use this information to:

  • Process and deliver your orders;

  • Send order confirmations, shipping notifications, and delivery updates;

  • Respond to your questions and provide customer support;

  • Send promotional communications where permitted and, when required, with your consent;

  • Help detect, prevent, and investigate fraudulent transactions;

  • Understand customer preferences and improve our products and services.

Your date of birth

If you provide your date of birth, we may use it where necessary to verify eligibility for certain services, check age requirements, or help identify potentially fraudulent activity.

We only use this information for purposes that are relevant to the circumstances in which it is collected.

Information about your preferences

We may use information about your interests, product preferences, browsing activity, and interactions with our store to help you discover relevant products and improve your shopping experience.

Where supported by our website or marketing tools, this information may help us present products, recommendations, or offers that are more relevant to you.

Payment information

When you purchase from Doelans, payment-related information is processed to complete your transaction and, where applicable, issue refunds.

Depending on the payment method you select, this may involve payment details, transaction records, billing information, and payment status.

Payments are handled through the relevant payment service providers. We do not intend to collect or store full payment card details directly where these are processed by the payment provider.

Payment information may also be used to help prevent fraud, investigate suspicious transactions, and comply with applicable financial and legal requirements.

Your communications with us

When you contact our customer support team, we may retain your messages, correspondence, and relevant order information.

We use these records to:

  • Respond to your questions and requests;

  • Assist with orders, delivery issues, returns, and refunds;

  • Maintain records of customer service interactions;

  • Improve the quality and consistency of our support.

Your purchase history and saved products

We may maintain records of products you have purchased, items you have saved, and relevant interactions with our store.

This information helps us:

  • Provide order-related assistance;

  • Manage returns, exchanges, and refunds;

  • Understand purchasing patterns and product preferences;

  • Improve our product selection and customer experience;

  • Provide relevant recommendations where permitted.

Information from connected accounts and social platforms

If our website offers sign-in features or integrations with third-party accounts, we may receive certain information that you authorize the relevant platform to share with us.

Depending on the integration, this may include basic profile information or information required to provide the requested feature.

The information available to us depends on the permissions you grant and the privacy settings of the relevant third-party service.

Survey, competition, and promotional information

If you participate in a survey, questionnaire, contest, giveaway, or promotional campaign, we may collect the information you submit.

We use this information to administer the activity, communicate with participants, and provide any associated rewards or benefits in accordance with the relevant rules.

Technical and browsing information

When you access our website, certain technical information may be collected automatically. Depending on the technologies used, this may include:

  • Your IP address;

  • Browser type and version;

  • Operating system and device information;

  • Website pages visited and interactions with website features;

  • Referral information and browsing timestamps;

  • Cookie identifiers and similar online identifiers.

We may use this information to maintain website functionality, understand how visitors use our store, improve performance, protect against fraud, and measure marketing effectiveness.

Where required by law, non-essential cookies and similar technologies will be used only after the appropriate consent has been obtained.

3. IS PROVIDING PERSONAL INFORMATION REQUIRED?

Providing personal information is generally voluntary. However, certain information is necessary for us to fulfill particular requests or provide specific services.

For example, without the required shipping details, we may be unable to deliver your order. Without the necessary payment information, a purchase may not be completed. If you do not provide information needed to respond to a particular request, our ability to assist you may be limited.

Where information is optional, choosing not to provide it will not necessarily prevent you from browsing our website or purchasing products.

We aim to collect only the information reasonably necessary for the relevant purpose and to protect it using appropriate safeguards.

4. ANONYMIZED AND AGGREGATED INFORMATION

We may combine or aggregate information and, where appropriate, anonymize it so that it no longer identifies an individual.

Such information may be used to analyze website performance, understand customer trends, evaluate product interest, test technical systems, improve our services, and develop new products or features.

Where permitted by law, aggregated or anonymized information may be shared with service providers or business partners for analytics, research, and operational purposes.

Information that remains identifiable will continue to be handled in accordance with this Privacy Policy and applicable data protection laws.

5. PAYMENT PLATFORMS AND THIRD-PARTY SERVICE PROVIDERS

As an online retailer, we work with external service providers to operate our store, process payments, fulfill orders, support customers, and maintain website functionality.

These providers may process personal information when necessary to deliver their services, subject to their respective terms and privacy practices.

Shopify

Our online store is hosted on Shopify, which provides the e-commerce platform used to operate our website and support order processing and related store functions.

Shopify may process personal information as part of its platform services, subject to its applicable privacy terms.

You can read Shopify's Privacy Policy here:

https://www.shopify.com/legal/privacy

Stripe

Depending on the payment options available at checkout, Stripe may process payment and transaction information to facilitate payments, manage transactions, and help protect against fraud.

For further information, please review Stripe's Privacy Policy:

https://stripe.com/privacy

PayPal

If PayPal is offered as a payment method, payments may be processed through your PayPal account. PayPal may receive information necessary to authorize and complete the transaction.

PayPal handles personal information in accordance with its own privacy documentation:

https://www.paypal.com/us/legalhub/privacy-full

The payment methods available to you may vary. References to third-party providers in this section describe potential services and apply only where the relevant provider is used for your transaction.

6. SOCIAL NETWORKS AND ONLINE ADVERTISING

Doelans may maintain accounts on social media platforms and use online advertising services to communicate with customers, promote products, and reach relevant audiences.

Depending on the platforms we actively use, these activities may involve services such as Facebook and Instagram, Pinterest, YouTube, LinkedIn, or other advertising and social media providers.

If you follow our social media profiles, comment on our posts, or send us a message through a social platform, we may be able to view information that you make available through that platform.

The information we can access depends on the platform's functionality, your privacy settings, and the nature of your interaction with us.

Each social network has its own terms and privacy policy. We encourage you to review the relevant policy before interacting with these services.

For reference:

7. HOW WE MAY INTERACT WITH SOCIAL MEDIA PROFILES

Where a platform permits these functions, we may:

  • View publicly available information on your profile;

  • Respond to comments or messages you send us;

  • Share information about our products and promotions;

  • Publish updates on our business profiles;

  • Communicate with users through platform messaging features.

You remain in control of your social media account and can manage your connections, visibility, and sharing preferences through the relevant platform's settings.

Please remember that information you publish publicly may be visible to other users and may be processed by the social media platform independently of Doelans.

8. ANALYTICS AND WEBSITE PERFORMANCE

We may use analytics tools to understand how visitors interact with our website and to evaluate the effectiveness of our store and marketing activities.

Depending on the tools enabled on our website, analytics information may include page views, browsing activity, device information, approximate location, referral sources, and interactions with website features.

If Google Analytics or another analytics provider is used, information may be processed in accordance with the provider's terms and the settings configured for our store.

Analytics may help us understand general audience patterns, assess website performance, identify areas for improvement, and make it easier for visitors to find relevant products.

Where required, non-essential analytics technologies will be activated only after appropriate consent has been obtained.

9. COMPETITIONS, PROMOTIONS, AND GIVEAWAYS

From time to time, Doelans may organize promotional campaigns, competitions, giveaways, surveys, or similar activities through our website or social media profiles.

If you choose to participate, we may process the information needed to administer the activity, communicate with participants, verify eligibility, and deliver any advertised reward.

Additional rules may apply to individual promotions. Where relevant, those rules will be made available alongside the promotion and will explain any specific information required to participate.

All such activities will be conducted subject to applicable law.

10. DIRECT MARKETING AND ADVERTISING

We may use personal information to communicate with customers about our products, offers, and services where permitted by applicable law.

Depending on your preferences and the relevant legal requirements, marketing activities may include email communications, advertising on social media, or other online promotional channels.

Where consent is required, we will obtain it before sending the relevant marketing communications or activating applicable tracking technologies.

You can unsubscribe from marketing emails using the unsubscribe link included in the message. You may also contact us at support@doelans.com to request that your contact details no longer be used for direct marketing.

Even if you opt out of promotional communications, we may still send essential messages relating to your orders, transactions, account, or customer service requests.

11. COOKIES AND CURRENCY SETTINGS

Our website may use cookies and similar technologies to support essential store functions, remember preferences, analyze website performance, and improve the shopping experience.

Some technologies may help remember your selected currency or display prices in a currency relevant to your browsing session.

Depending on the tools enabled, certain technologies may process information such as your IP address, browser details, device identifiers, or approximate location to support these functions.

Where currency conversion or localization features are provided by third parties, those providers may process technical information in accordance with their own privacy practices.

Some cookies are necessary for the website to function correctly, while others may be used for analytics or advertising. Where required by law, we will request your consent before placing non-essential cookies or using similar technologies.

You can manage available cookie preferences through the website's consent tools, if provided, and through your browser settings. Disabling certain cookies may affect the functionality of some website features.

12. HOW WE SHARE PERSONAL INFORMATION

We may share personal information with third parties when reasonably necessary for the purposes described in this policy, including:

  • E-commerce platform and website hosting providers;

  • Payment processors and transaction security services;

  • Shipping, delivery, and order fulfillment providers;

  • Customer support and communication tools;

  • Analytics and advertising service providers;

  • Social media platforms, where you interact with our profiles or use relevant integrations;

  • Professional advisers, regulators, law enforcement authorities, or other parties where required or permitted by law.

We may also disclose information where necessary to protect our legal rights, prevent fraud, investigate suspected unlawful activity, enforce our terms, or respond to valid legal requests.

We do not intend to share personal information indiscriminately. Where a service provider processes information on our behalf, we take reasonable steps to ensure that the processing is appropriate for the relevant purpose and protected by suitable contractual or other safeguards.

13. INTERNATIONAL DATA TRANSFERS

Because we use online platforms and service providers, personal information may be processed or stored in countries other than the country in which you live.

Where personal information is transferred internationally, we will take steps required by applicable data protection laws to ensure that the transfer is lawful and that appropriate safeguards are in place where necessary.

The safeguards used may depend on the countries involved, the provider concerned, and the applicable legal requirements.

14. HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including order fulfillment, customer support, accounting, legal compliance, fraud prevention, and the resolution of disputes.

Retention periods may vary depending on the type of information, the nature of the transaction, and applicable legal requirements.

When information is no longer needed, we will take reasonable steps to delete it, anonymize it, or otherwise dispose of it securely, subject to any legal obligations requiring continued retention.

15. HOW WE PROTECT YOUR INFORMATION

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

We also rely on established service providers to support secure website operations and payment processing.

However, no method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure. While we take reasonable precautions, we cannot promise absolute security in every circumstance.

16. YOUR PRIVACY RIGHTS

Depending on your location and the laws that apply to your personal information, you may have certain rights regarding the data we hold about you.

These rights may include:

  • Requesting access to your personal information;

  • Asking us to correct inaccurate or incomplete information;

  • Requesting deletion of certain personal information;

  • Requesting that we restrict certain processing activities;

  • Objecting to processing in circumstances permitted by law;

  • Requesting a copy of certain information in a portable format;

  • Withdrawing consent where processing is based on consent;

  • Opting out of direct marketing;

  • Lodging a complaint with the relevant data protection authority.

These rights are subject to applicable legal conditions and exceptions.

To submit a privacy-related request, please email support@doelans.com. We may need to verify your identity before responding to a request involving personal information.

We will respond within the timeframe required by applicable law.

17. CHILDREN'S PRIVACY

Our website is not intended to encourage children to provide personal information in circumstances where doing so would be unlawful.

If you believe that a child has provided personal information to us inappropriately, please contact support@doelans.com so that we can review the situation and take any steps required by applicable law.

18. THIRD-PARTY WEBSITES

Our website may contain links to websites, services, or applications operated by third parties.

When you follow an external link, the privacy practices of the relevant third party will apply. We do not control the privacy policies or data handling practices of independent websites.

We recommend reviewing the privacy policy of any external service before providing personal information or completing a transaction through that service.

19. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business operations, website features, service providers, or legal obligations.

When changes are published, the revised version will be made available on this page. Where required by law, we will provide additional notice or obtain consent before implementing changes that require it.

We encourage you to review this page periodically to stay informed about how we handle personal information.

20. CONTACT US

If you have questions, concerns, or requests relating to this Privacy Policy or the handling of your personal information, please contact us using the details below.